• joshwilsher

Day 19 & 20 - Elito Method & Hueristic Evaluation

Elito Method

A method to join the research data and organize it into customer needs, business needs and design needs. A method that keeps information and choices realistic and focused upon directives.


What I Learned:

The Elito method is a way to analyze data collected in research but analyze it in a way that opinions don't take over. Its set up to take the incoming data and put out information and plans all while keeping grounded in facts.


For this method, I am skipping the practice due to time constraints but the action of it seems to yield a great set of data based in facts. I learned that a spreadsheet is put up in front of a team with 5 areas to place research findings in, they are:

  1. Observation - What was heard, seen or read?

  2. Judgement - What is the researchers opinion?

  3. Value - What does the participant value?

  4. Concept/Sketch - What can the design team do?

  5. Key Metaphor - What is the logic line for the story? How can the team relate to the project in one sentence?

Although I am unable to create a practice session right now for this method, I plan to use it in future projects, especially when working with a large multidisciplinary team.



Heuristic Evaluation

Pre-user test method that calls upon the internal team to provide feedback for a design and its usability. Guides on usability are set in place to determine good design and what needs iterating.





What I Learned:

I've had many opportunities to participate in heuristic evaluations for my own work and others. I've found it to be a key part of the design process and humbling one because it makes you put yourself out there for feedback. This area can help you fix mistakes before user testing so you don't look silly during that stage. While it can be considered a method where you are "eating your own dog food" by having yourself and internal team mates test a design, it can help fix small errors that the designer may have missed.


I look at this method, not only as a time to receive good feedback but also a time to learn and grow as a designer. A time to drop any pride that you have and listen with an open mind. Of course you can defend designs but the purpose of the evaluation is to give feedback using the heuristic rules, therefore critiques are based in fact.



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